Customer Management and Marketing
Customers that have done business with you before are your best source for sales in the future. Successful art businesses make Contact Management one of their top priorities. Masterpiece's Contact Manager tracks all of the key information associated with your business contacts. You can specify whether a contact is a Customer, an Artist, a Vendor (or possibly all three!) You can enter multiple addresses and phone numbers as well as any specific details about each contact. You can also keep the full history of your dealings with every contact: Every transaction with your customers or every work sold with your artists! How great would it be to see the history of every piece of art you have ever handled for an artist, or every sale ever made to a customer? Once you have this information, you will then have an incredibly powerful tool to power your successful marketing campaigns. Imagine being able to determine, with a few key strokes, everyone who has ever spent more than $1000 with you, that lives within your state and loves figurative art for your next open house featuring that hot new Artist. With Masterpiece Manager art gallery software you can.
- By making Masterpiece Manager part of your daily act lives, your business contacts will be added and updated as a result of just doing business. Adding a new piece of inventory? You just added an Artist to your contact list! Making a sale? You just added a customer!
- With Masterpiece Manager, you don't need any other contact management system. Everything you need to stay in touch and to leverage your contact list will be available in your art gallery software.
- With over 15 years of experience we have created dozens of reports we believe will help you do more business more profitably. Customers that have done business with you before are your best source for sales in the future. Six months from now, if you want to know all of the clients that purchased Contemporary Art, spent more than $3000 and live out of state... the system would do it all for you - with NO extra work. It will also print mailing labels, generate a merge file for your word processor or to send to your marketing partner. It will also generate an EMAIL list of people that match your search criteria.
- Masterpiece Manager uses state of the art relational database technology to cross-reference all of your information, you never have a problem with multiple data entry.
- Masterpiece Manager has a comprehensive and flexible contact import tool that will allow you to import all of your previous contact information directly into our art gallery software. NO NEED TO ENTER ALL OF THAT INFORMATION!
Track every contact
No double entry or extra tools
Create reports in many formats
No duplication of contacts or information
Import your old contacts
Email Broadcasting
Let's say you plan to have an open house next weekend for one of your artists. Of course, you want to immediately notify all of the contacts you think might be interested. With Masterpiece Gallery Manager Software you can simply open the Contact Reporting utility and create a targeted list:
- All contacts that have purchased works from this artist
- Expressed an interest in this artist
- Purchased artwork from a similar medium of category
- Within the state or...
- And paid over $XXXX for art in the past with you
Now, simply press a button and you have the list and you are ready to send out your campaign!
Our experience has been that one of the top reasons any art business invests in an art management software is to gain the ability to market effectively to their current and future customers. To do this effectively requires a fully integrated art gallery software that creates a relationship between your people and your business.
Masterpiece Gallery Manager Software was designed from the ground up to meet this challenge. The system will automatically relate each aspect of your operation. For example, when a purchase is processed, the system will automatically update the Contact (clients, artists and/or vendor), Sales and Inventory databases (among others) without any additional work. This means there is no need for you to enter data more than once.
By just doing your business everyday in Masterpiece you develop a powerful contact management database that is your competitive advantage.