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For Galleries, Antique Dealers, Framers, and Gift Shops, The time to ACT is YESTERDAY!

Do you feel like technology is passing you by? What are you waiting for?

This article is a call to all you folks out there that haven’t embraced computers, and the Internet, to get off your tails (I originally had a different word) and DO SOMETHING.

The holidays are over (or nearly over, depending on when you’re reading this) and you’re wondering what the New Year will bring. After the events in September, there were a few pockets around the country that continued to do well. But for the most part, the galleries that we were in contact with all around the country were worried. Last year ended up being pretty rough for a lot of businesses in our industry.

There was one interesting phenomena though. In spite of the general downturn in art sales, most gallery owners were very optimistic that things would pick up again. And to prepare for this, many were contacting us about how they could improve their internal operations while it was quiet. They also wanted to get their web sites up to date so that they could market to clients even if the clients didn’t walk in the door.

Now, more than ever, I believe it’s important for you to get your web sites up to a high standard. If you’re customers aren’t going to come to you, go to them.