The bottom-line is that every part of our systems and data is backed up in real-time. Further, Amazon has geographical redundancy, meaning they backup everything to multiple data centers across the global. As a result if the worst happened – like the data center where our primary servers are located, fell into the ocean we would be impacted for about 1 hour while both the servers and the data were replicated in Virginia (or Ireland, or Australia, or ….). At which point you and your business would be back up and running. Compare this to the security you feel now if your hard drive fails or lightning strikes your building and fries all of your electronics.